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The Burden of Social Media

By John Moorhead on June 2nd, 2009

I recently read an article in Wired Magazine that I found ironic.  Why ironic?

The article, The Burden of Twitter by Steven Levy, talked about the guilt associated with not using your social sites enough.  The reasons are obvious, social sites are addicting as you get to peer into others lives, with little or no work.  You don’t have to maintain friendships, but can stare from a distance.  You don’t even need to engage in the practice of sharing until the guilt in your belly tells you that it is time.

What I find is ironic about these sites is the time they steal from you, and the pure volume of choices.

All of these sites remind me of yesteryear, and took me back to those days of having an IBM, green screen and typing in RunWin to get to a Word Document.  This morning here is a list of the things that I’ve logged into or opened up:

MacBook, MacBook Air and a Dell.

Programs I opened:

  • Entourage
  • Messenger
  • Facebook
  • LinkedIn
  • Twitter
  • Campfire
  • iTunes

All of that in order to feel connected and ready to participate for the day.  I then sync my phone with my MacBook with Missing Sync, and stare at my desk.  Where do I begin?

It is amazing what is out there in order to communicate.  While working for VASCO Data Security, I had Email, phone, fax, cell, and IM… All of those ways I was able to be connected.

How do we simplify the login process for all of these sites, using a central identity?  How do we coordinate tasks across multiple applications?  How do we consolidate amongst different jobs, computers, and Email accounts?

We must be more efficient and yet survive with choices.

Categories: Free Air Collective

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