Rethink Communication Flow
By Jake on May 26th, 2009
Ah.. remember the good ol’ days when you as a company could just sit back and fire out TV ad, after newspaper ad, after magazine ad, after radio ad and people would come? When you told people who they were, what they liked and what they were going to buy? You sat in a lofty high-rise raining down words of wisdom on the consumer. You controlled their dreams, their goals, and ultimately their purchases. Unfortunately (or fortunately depending on who you are), those days are over.
The days of the one-way street of communication are long gone and a ‘conversation’ has arisen about your company. People are talking about your products and services and they didn’t even ask you what they should say. They didn’t ask you what their dreams should be or how your company could help. They’ve decided what they think about your products; They’ve decided whether or not they appreciate your services and you know what else their doing? They’re telling their friends.
My question is simply this: Are you participating in this conversation or are you denying it’s existence? I submit that you MUST be participating in this conversation and being as involved as you and your company can. You can learn a lot by listening, or better yet, providing a place in which this interaction can occur. When you choose not to join this conversation, you miss your customers. The choice is simple: Join the conversation or die.
Site Remark allows you as a company to provide a place for that interaction to happen. It is a perfect way to hear what people are saying, respond, hear some more, respond, hear some more, and yet again, respond. When you are participating in this conversation, it shows your customers that you are serious about knowing them, their needs and fulfilling those needs.